This paper argues that the Nigerian society has witnessed the facility of social media and its impact on social mobilization. The social media have the potential to form folks participate and rework society in a very method. Adopting the secondary reviewing of qualitative information, the article posits that so as to realize the social mobilization potentials of the social media, the user should follow specific set down steps that may alter him/her to realize these goals. what is more, the paper conjointly highlights some samples of social mobilization because it considerations Nigeria. Finally, the study demonstrates that social media still have some challenges that inhibit the conclusion of its large potentials. Keyword: Social media and society mobilization, social mobilization, Nigerian & society.
The advents of social media have widened the communication system in Nigeria for a few years currently. it's created communication quicker, easier, convenient, and elaborate. Adaja and Ayodele (2013, p.65) submitted that “one of the breakthroughs in data and communication technology within the twenty first century was the invention and emergence of the new media that have motor-assisted the creation of the various platforms for social interaction”.
The social media have democratized the knowledge spectrum. Hitherto, it had been a giant deal to participate in social group affairs, however the introduction of social media has created people in Nigeria, regardless of category, faith or political affiliation participate in affairs that have an effect on the country. this can be why Umekachikelu (2013) declared that with one click, data is transmitted to thousands of persons among a second.
Okoro and Nwafor (2013) describe social media as Internet-based tools and services that permit users to interact with one another, generate content, distribute, and rummage around for data on-line. Similary, Okoduwa (2013) posits that: Social media refers to the suggests that of interactivity among folks during which they produce, share, or exchange data and ideas in on-line platforms and network. it's mobile or web-based technology for making extremely interactive platforms through that persons and on-line platforms share, co-create, discuss, and modify user-generated content (p.1).
Kaplan and Haenlein (2010) outlined social media as a gaggle of Internet-enabled devices that hinge on the ideologic and technological foundations of net two.0 which permit the creation and sharing of user-generated content (UGC). However, the reason of social media might not be complete while not citing one among the first students of social media. In 2007, Boyd and Ralph Waldo Ellison declared that social media are:
Kaplan and Haenlein (2010) believe that social media facilitate interactive discussion and dialogue among people, organizations, and communities. additionally to the present, Burgess (2017) states that social media produce a sort of a combination between business, public, and private contexts.
Generally, social media is shaping and reshaping the zeal and knowledge base of communication and media studies (Burgess, Marwick & Poell, n.d).
According to Kwaghondo (2017), social media ar democratic media, they guarantee instant feedback, it's a private media, they're informal, they allow user-generated content, and at last, they flip down the boundary of authorship. Specifically, this discourse are watching social media as a tool for social mobilization in Nigeria.